Stun Gun Market Professional Study and Research Report 2018-2026

Stun guns market refers to the business generated by the non-lethal conducted electrical weapons (CEWs) that are primarily utilized for the self-defense and law enforcement agencies. Ability to incapacitate the potential suspect through the delivery of high voltage electric shocks, with the prime motive of disrupting the muscle functions for small amount of time without causing substantial damage is expected to remain the primary growth driver of the industry over the forecast period.

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Increasing concerns and requirement of preparedness to counter the proliferating threats to women’s safety and irregular upsurge of civil riots are expected to drive the industry growth

Number of criminal and rape incidents, in most economies is among the primary concern of the government agencies. Some of the major economies that include Australia, U.S., New Zealand, Norway and France are among the developed economies that have the highest reported incidents per 100,000 citizens. According to the Nations Master crime and rape rate statistics, these countries had over 15 rapes per 100,000 inhabitants. Moreover, usage of lethal weapons is substantially discouraged for the personal protection and are significantly difficult to afford. Requirement of preparedness in case of threat to personal safety are expected to drive the overall industry growth through the next few years. Moreover, functionality of some of the products that feature usability in adverse weather conditions, when pepper sprays or other self-defense tactics prove inefficient, are expected to propel the adoption rates.

Irregular possibilities of civil unrest and requirement to maintain the law and order without critical damage to the civilians will present considerable growth prospects

France, Argentina, Myanmar, Mexico, Bangladesh, and India are among the most civil unrest prone regions, owing to substantial number of news headlines associated with the civil riots. Moreover, some riots in these countries past have witnessed requirements of military interventions to ensure the peace. Recurring surfacing of such incidences are expected to be the most prominent stun gun market growth driver over the forecast period. Additionally these find significant applications for probes against convicts who are under the influence of alcohol and drugs, which reduces their sensitivity to pain.

Advent of CEWs that can monitor heart rates rhythms with featuring over 99.75% human life safety are gaining significant traction

In August 2016, Wake Forest Baptist Medical Center researchers successfully developed stun guns that was capable of recording the subject individual’s heart rhythm and rates and capability to avoid serious injuries and fatalities. Increasing incidences of the serious incidents owing to pre-medical conditions, when using these devices are doing the rounds in media. Moreover, these serious injuries and deaths often included other risk factors, including drug use. These developments will ensure the human life safety and drive the stun gun market.

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Law enforcement agencies are anticipated to continue the industry dominance through the forecast period

Major factors driving the segment growth are the increasing adoption of stun guns by special police forces and law enforcement agencies in major countries such as the US, Australia, and Canada. Moreover, increased awareness in the developing and underdeveloped economies about the benefits of these devices will drive the overall product demands through the forecast period.

U.S. accounted for the major global stun gun market share in 2016

High utilization of these devices in both the civil and law enforcement agencies was the primary growth contributor in the region. However, the country has witnessed significant increase in the malpractices of these equipment in domestic violence and fatal incidences due to inappropriate usage on pregnant women and child abuse will drive present considerable growth challenges to the industry growth

Industry is characterized by presence of large number industry participants offering extensive range of products and devices. Some of the key players in the stun gun market include Euro Security Products, MARCH, Nova Security, Shyh Sing Enterprise, TASER International, and Jiun An Technology.

Smart Governments Market Competitive Landscape Analysis, Emerging Growth, Size and Forecast 2018-2026

The implementation of advanced technologies, innovative policies, and business models to address the environmental, financial, and service challenges faced by governmental organizations is known as smart government. The concept of smart government is based on communication network and information systems. Increasing adoption of smart technologies by various governmental bodies has resulted in growth of smart government market.

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Increasing demand for smart technology by consumer and requirement to secure data from different sources compels the governments to process data for digital transformation, which is driving growth of smart government market. Cloud-based deployment model is expected to grow with the largest CAGR during the forecast period due to increasing adoption of cloud technology by various governmental bodies to achieve real-time access, cost benefits, and reliability.

Remote monitoring segment is projected to grow with a significant CAGR over the forecast period, owing to less cost of sensors, which have propelled the demand for remote monitoring smart solutions. Remote monitoring assists government bodies to monitor and track their deployed asset. Moreover, some of the advantages offered by remote monitoring such as safety assurance, proactive solutions for advanced failure situations, and operational visibility and analysis are fueling growth of smart government market.

Professional services segment held dominant position in the smart government market in 2016 and is projected to retain its dominance throughout the forecast period. The need for maintenance and technological consulting has increased the demand for professional services in the smart government market.

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Smart Government Market Taxonomy

On the basis of solution:

  • Analytics

  • Government Resource Planning System

  • Security

  • Remote Monitoring

  • Network Management

  • Open Data Platform

Smart Governments Market Outlook – North America holds the dominant position

On the basis of geography, global smart government market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America held the dominant position in the global smart governments market in 2016 and is projected to retain its dominance throughout the forecast period. The U.S. and Canada region are gaining significant traction in smart governments market, owing increasing adoption of cloud computing and Internet of Things, which in turn have boosted growth of market in this region. Furthermore, presence of major companies offering smart government’s solution and service are fuel market growth in this region. For instance, Oracle Corporation, IBM Corporation, and Amazon Web Services.

Key Companies in the Global Smart Governments Market

Key players operating in smart government market include UTI Group, Amazon Web Services, Inc., Abb Ltd., Avaya Inc., Cisco Systems, Inc., Capgemini S.A., Entrust Datacard Corporation, Hughes Identification Devices (Hid) Global Corporation, Huawei Technologies Co., Ltd., Imex Systems Inc., Nokia Corporation, International Business Machines (Ibm) Corporation, Opengov, Socrata, Oracle Corporation, and Symantec Corporation

Transit Cards Market To Witness A Pronounce Growth During 2026

A transit card is a train, bus or metros pass or ticket that provides users the access to transportation services, either as part of a specific number of pre-purchased trips or boundless trips within a limited timeframe. Growing population and urbanization in emerging economies worldwide is increasing the demand for mobility. According to Population Reference Bureau Organization, in 2016, 7,418 million people accounted for the global population up from 7,336 million in 2015.

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This increasing population has in turn increased demand for public transportation services in various countries worldwide. Public transportation has turned into the most favored method of transportation for individuals to avoid traffic congestion and air pollution. Travelling by trains, bus, and metros is generally more convenient, comfortable, and cost-effective. Public transport frameworks utilize modern ticketing system, such as contactless ticketing, which permits high traveler throughput, so as to make travelling more comfortable and convenient for travelers.

The worldwide transit cards market is expected to witness a rapid growth over the forecasted period, owing to the growing utilization of contactless transit cards in the transportation sector. Increasing number of transportation segments in various countries are focusing on installing a contactless cards to improve security in the payment and billing process. For example, in the U.S., the most significant transit operators are installing travel cards for fare ticketing systems. As compared to contact-based cards, contactless transit cards are convenient and easy to utilize. These cards allows for fast fare payment permitting high traveler throughput in less time, as they do not need to be scanned, inserted or swiped by the reader.

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Asia Pacific transit cards market to hold a leading position in the global transit cards market

On the basis of geography, the global transit cards market is segmented into North America, Europe, Asia Pacific, Middle East, Latin America, and Africa. The Asia Pacific region holds a leading position in the global transit cards market and is predicted to retain its dominance over the forecast period (2017- 2025). This dominance is attributed to the presence of highly populated countries such as India and China in the region, which in turn increases the demand for public transportation in the region. According to Population Reference Bureau Organization, in 2016, 4,437 million people were recorded as the census in Asia Pacific, up from 4,397 million in 2015.

Some of major companies operating in the global transit cards market include Datacard Group, Gemalto N.V, Giesecke & Devrient GmbH, Beijing Watchdata Co., Ltd. Cardlogix Corporation, Infineon Technologies AG, Eastcompeace Smart Card Co., Ltd, and 4G Identity Solutions Pvt

Smart Power Technology Market is Driven by Several Factors Which Influence the Growth of the Market on a Global Scale

Smart power technology encompasses electrical power generation and power distribution in an eco-friendly and economical manner. Smart power technology allows for optimal utilization of resources in order to enhance power generation. Rampant growth in population, in turn creates a highly conducive environment for growth of the global smart power technology market.

According to Population Reference Bureau Organization , the global population was pegged at 7,418 million, up from 7,336 million in 2015. According to Energy Information Administration, in 2012, 549 quadrillion Btu energy was consumed globally, which is expected to increase to 674 quadrillion Btu by 2025. Considering the limited conventional non-renewable resources available, there is an acute need to optimally harness resources, while ensuring optimal energy production, thus fueling growth of the smart power technologies market. .

Furthermore, increasing awareness among the global populace and corporates alike, regarding development of nature friendly products with a goal to decrease carbon emission is projected to increase demand for smart power technology devices. These devices are highly power efficient and have low cost of operation, in turn increasing consumer inclination towards these. However, high capital investment for installation of smart power generation plants and production and high cost of crude materials inhibits market growth to a certain extent.

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Smart power technology Market Outlook – North America region holds the largest market share of the global smart power technology market

On the basis of geography, global smart power technology market is classified into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America holds the dominant position in the global smart power technology market and is projected to retain its dominance throughout the forecast period. This is mainly attributed to the countries such as the U.S. and Canada, which are early adopters of novel technologies and account for a disproportionately high consumption of energy. According to Energy Information Administration, in 2012, 118 quadrillion Btu energy was consumed in the U.S., which is projected to increase to 128 quadrillion Btu by 2025.

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Smart Power Devices Ltd., Smart Power Technologies LLC, Texas Instruments Incorporated., STMicroelectronics N.V, RICOH Electronic Devices Co., Schukat Electronic Vertriebs Gmbh and Wärtsilä Corporation are some of major companies of the global smart power technologies market. Leading players are focusing on organic growth strategies and geographical expansion to strengthen their position in the market. For example, in 2015, April, Wärtsilä Corporation—a Finland-based power source manufacturing and service providing company—announced the installation of two new smart power generation power plants in Oman, for the Rural Area Electricity Company.

Fingerprint Module Market : How The Market Will Perform In Upcoming Years Based On Market Size, Share And Demand

Fingerprint module helps establish the identity of a person, using two processes, namely finger enrolment and finger matching.  Data security become one of the major driver for growth of the fingerprint module market, globally. According to Coherent Market Insights analysis of 2013, the total data in the world was 4.4 zettabytes and was projected to reach 44 zettabytes by 2020. Rampant increase in data generated worldwide, in turn fuels demand for data security and subsequently augments growth of the fingerprint module market.

In addition to this, keys, numeric keypads, and identity badges were majorly used to secure the data and access. With advancement of technology, two-factor validation was presented, where people could gain entrance into secure premises only when they were confirmed twice by utilizing equipment gadgets and numeric codes. However, this two-factor confirmation has also turned out to be uncertain as hackers are able to access hardware devices and also obtain numeric codes. Owing to increased hacking, the demand for new technically advanced security products in the security market has increased globally.

This increasing demand for security products provides swift growth to the fingerprint module market worldwide. Moreover, the increasing trend of ‘bring your own device’ in various enterprises and rising penetration of smart phone users pose as major drivers accelerating the market of fingerprint module, globally. According to coherent market insights’ analysis the bring your own device market is predicted to reach up to US$ 266 billion in 2019. With potential benefits, the “bring your own device” culture also presents data security risk for the organization, which ultimately increase the demand for security products.

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Fingerprint Module Market Outlook – North America holds the Largest Market of the Global Fingerprint Module.

On the basis of geography the study is diversified into North America, Europe, Asia Pacific and Rest of the world. North America’s fingerprint module market will hold the dominating position in the global fingerprint module market and is predicted to hold the dominating position in the forecasted period. The expanding usage of the unique finger impression recognition technology in individual document verification, for example, visas and e-passport, to identify travelers at airport terminals in nations like the US and Canada, and the expanding trend of incorporating facilities with biometric frameworks such as fingerprint scanners by OEMs and financial bodies, will reinforce the growth prospects for the fingerprint module market in this locale.

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Bioenable technologies pvt ltd, Cross Match Technologies, Inc, Fingerprint Cards AB, Fulcrum Biometrics, LLC, HID Global, Suprema HQ, 360 Biometrics, Futronic Technology Company Limited, Liteon, Shenzhen CAMA Biometrics Co., Ltd. are some  major companies of the global fingerprint module market. Acquisition, merger, innovation and new product launch are some of the major strategies adopted by the market leaders to sustain in the global fingerprint module market.

Online Marketing Place for Hospitality Services Market Analysis by Major Companies, Size, Segmentation, Market Dynamics

Online marketing place for hospitality service is a platform that offers web services to the hospitality industry in order to provide services to customers at a global level. The increasing adoption of digitalization in the hospitality industry has provided the facility of hotel visibility along with their services at a global level. The key factors driving growth of the global online marketing place for hospitality service market are the increasing demand for fast and convenient hotel and flight bookings, adoptability of online payment system, and availability of various alternative options for traveling and hotel bookings. In today’s worlds, the increasing popularity of various applications and mobile-friendly websites for travel and hotel bookings, particularly among young professionals, has increased the market of online marketing place for hospitality services. The market players in this market are majorly providing their services through mobile apps or websites. Moreover, the increasing footprint of tourists in various countries has increased the demand for online marketing place for hospitality services. According to Coherent Market Insights, around 77.5 million tourists visited the United States in 2015, from around 75 million in 2014.

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The desktop platform holds a dominant position in the global online marketing place for hospitality services market, whereas, the mobile platform is expected to grow with the largest CAGR over the forecast period, owing to increasing popularity of mobile apps and mobile-based websites. In addition to this, the increasing number of smart phone users is a major factor providing swift growth to the mobile platform of this market. According to Coherent Market Insights, approx. 1.86 billion smart phone users were globally present in 2015, which rose up to 2.1 billion in 2016, and is estimated to hit 2.87 billion in 2020.

Online Marketing Place for Hospitality Services Market Outlook – North America holds the largest market of the global online marketing place for hospitality services.

On the basis of geography, global online marketing place for hospitality services market is classified into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America holds a dominant position in the global online marketing place for hospitality services market in 2016 and is estimated to retain its dominance throughout the forecast period. Due to high dominance of advanced technologies in the North American countries, the market of online marketing place for hospitality services has gained traction. In addition to this, the Asia Pacific online marketing place for hospitality services market is estimated to grow with the largest share during the forecasted period. India and China are the major countries driving the online marketing place for hospitality services market in Asia Pacific.

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The increasing internet penetration in the Asia Pacific region, plays a major role for growth of the online marketing place for hospitality services market. According to Coherent Market Insights, approx. 706 million internet users were present in China, which rose up to 721 million in 2016. . Similarly in India, the number of internet users rose up from354 in 2015 to 462 million in2016. In addition to this, the rising disposable income and increasing number of middle class families in Asia Pacific countries have accelerated growth of the online marketing place for hospitality services market.

Key Companies of the Global Online Marketing Place for Hospitality Services Market

Hotwire, Hotels, Orbitz, Expedia, Travelocity, MoreHotels4Less, Agoda, Priceline, Booking, and OneTravel are some of the key companies of the global online marketing place for hospitality services market.

Resistive Random Access Memory Market Set to Witness an Uptick during Forecast Period 2019 – 2026

Resistive random access memory is a non-volatile random access computer memory which works on the basis of changing the resistance over a dielectric solid state material. Resistive random access memory is based on the idea of applying the memory function by exchanging the resistance of the material between a high and low state. Resistive random access memory, which is a non-volatile memory, is expected to grab a market share by replacing static random access memory and dynamic random access memory. The replacement will be possible due to various benefits provided by resistive random access memory such as high storage density and 3D packing, permitting layers of memory gadgets to be coordinated in one chip, quick switching for fast exchange of information, and utilizing less energy per switching cycle.

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The increasing adoption of sensors technology such as wearable devices in various regions, has increased demand for fast data transfers and high storage density, in turn providing immense opportunity for growth of the resistive random access memory market globally. Around 232 million wearable devices were sold in 2015, which rose up to 275 million in 2016, and is estimated to reach up to 323 million units sales by 2017. Hence, rising sales of wearable devices has led to increasing demand for resistive random access memory. In addition to this, the increasing installation of internet of things devices globally also provides scope for the growth of the resistive random access memory market at global level. According to Coherent Market Insights, approx. 17.7 billion internet of things devices were installed globally in 2016, and is estimated to reach up to 30.7 billion by 2020.

The high costs of resistive random access memory has become one of the major challenges hindering growth of this market. The innovation and implementation of new materials, over the coming years, is expected to reduce costs and increase the demand for resistive random access memory in various verticals.

Resistive Random Access memory Market Outlook – Asia Pacific holds the largest market of the global resistive random access memory.

Asia Pacific held a dominant position in the global resistive random access memory market in 2016 and is estimated to retain its dominance throughout the forecast period. China and India are some of the major countries that drive growth for the market in Asia Pacific. The increasing consumer electronics and automotive industry fuels the demand for resistive random access memory in Asia Pacific countries. In India, the production of the electronic market has generated a revenue of US$36.2 billion in 2016, from US$31.6 billion in 2015 and is predicted to reach up to $104 billion by 2020. The consumer electronic holds 8.3% of the total production of electronic goods. Moreover, the resistive random access memory market in North America also plays a major role in growth of the market. The increasing internet of things device market and rising trend of body wearable devices, provides immense opportunity for growth of the resistive random access memory market in the North American region.

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Key Companies of the Global Resistive Random-Access Memory Market

Crocus Nano Electronics LLC, Toshiba Corporation, Spin Transfer Technologies, Everspin Technologies Inc., and Avalanche Technology Inc. are some of the key companies of the global resistive random-access memory market.

Computational Fluid Dynamics Market Report to 2026: Overview with Product Scope, Opportunities Risk, Market Driving Force

Computational fluid dynamics is a branch of fluid machines which helps to calculate and analyses the flow  of liquid and gas. Computational fluid dynamics works on the Navier Stokes equations which describes about single phase fluid flow. With the combination of physics, applied mathematics and computational software the Computational fluid dynamics predicts the effect of liquid and gas on the object.

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The growth in automotive industry creates substantial opportunities for the computational fluid dynamics market as well. According to “Organisation Internationale des Constructeurs d’Automobiles”, in 2016, 98.8 million units of vehicles were sold worldwide up from 89.7 million in 2015. This signifies that the CFD market will witness an exponential growth over the forecast period. In addition to this, the increasing R&D investment in aerospace & defense industry provides significant growth opportunity to the global CFD market.

A major challenge hindering the market growth in aerospace & defense industry is the relatively slow adoption of cloud-based solutions due to data security and privacy issues because of hacking and various other attacks on cloud infrastructure. In spite of the fact that a couple of venders are providing the cloud-based model, various end users are unwilling to purchase it. Moreover, customers prefer using open source CFD software rather than spending huge amount on purchasing commercial licenses. The above said factor is also expected to restrain the market growth over the forecast period.

Computational Fluid Dynamics Market Outlook – North America holds the largest market share

North America held the largest market share of the global computational fluid dynamics market in 2016 and is expected to continue its dominance over the forecast period followed by Europe. The high R&D investment in aerospace & defense in the U.S. offers substantial growth opportunity to the CFD market in the region. The U.S. has invested US$ 14.3 billion for R&D in the aerospace & defense industry in 2016. One of the key trends in the Asia Pacific market is the rising use of integrated CFD software that can propel the effectiveness of product development life cycle. Some CFD companies and product lifecycle management have started offering integrated CFD software with some other product lifecycle management tools to enhance the productivity of product development cycle.

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Computational Fluid Dynamics Market Players

ANSYS, Inc., CD-Adapco, Mentor Graphics, Inc., Altair, Applied Math Modeling, Ceetron, Dassault Systèmes, ESI, Exa, FloSolve, Simerics, and Symscap are some of the major companies identified across the value chain of global CFD market.

Bug Tracking Software Market | Has Huge Market Growth In 2026

A bug tracking system, also known as defect tracking system, is a software tool that tracks reported programming bugs in software development projects. It might also be regarded as a type of issue tracking system. Database, which is a major component of bug tracking software, records all facts about known bugs. Moreover, a bug tracking system permits administrators to configure the product according to the status, either delete the bug or move the bug to another status.

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One of the key factors driving the global bug tracking system market is increased spending in the development of novel software testing programs. A bug tracking system is an integral part of any software testing program. Advanced testing technologies such as automated testing system are expected to bolster the growth of bug tracking software market worldwide. Implementation of bug tracking system in the initial stage itself will reduce the time and cost required to address the issues. This in turn has resulted in the swift growth of global bug tracking software market.

Bug Tracking Software Market Outlook – North America accounts for largest market share

On the basis of geography, global bug tracking software market is classified into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America bug tracking software market held the largest market share in 2016 and is projected to continue its dominance over the forecasted period. The U.S. and Canada are some of the countries, which drive the bug tracking software market in North America. The significant presence of software testing companies and increasing investment in development of software testing tools are expected to fuel the bug tracking software market in the region.

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Atlassian, Inc., International Business Machines Corporation, JetBrains s.r.o., Zoho Corporation, Axosoft, LLC, Bugsnag, Inc., Countersoft, DoneDone, LLC, Fog Creek Software, INC., Inflectra Corporation, Macropod Software Pty Ltd., OverOps Inc., Raygun, Rollbar, Sentry, Sifter, and Variad Corporation are some of the key players identified across the value chain of bug tracking software market.

Luxury Van Market Huge Growth Opportunity by Trend 2018-2026

Luxury vans are automobiles larger than SUVs and relatively smaller than buses or trucks. They are mostly used for passenger transport for business or leisure applications. Depending on the custom-made or high-end designs, these vehicles can accommodate a group of 12 to 15 people. These are featured with additional comfort, safety, space, technology, and design in relation to conventional RVs. End users of these vehicles include the individuals and fleet owners, who utilize the vehicle for both, business and recreational activities such as camping and tourism.

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Increasing consumer affordability and the requirement to ensure comfort and safety is expected to be the prominent industry growth driver

According to the World Bank Group, global GDP per capita has increased from US$ 9509.366 in 2010 to US$ 10,150.788 in 2016, prominently driven by the major economies that include the U.S., China, India, and Korea among few major other economies. This has led to significant increase in the gross national income, living standards, affordability and the expenditure on luxury vehicles by consumers across these major economies. Moreover, integration of advanced functions that include security technologies, electronic stability control, anti-lock brakes, TV entertainment system, remote start, massaging and heated seats have led to increased end user inclinations. Better performance and handling in relation to their conventional counterparts, is expected to provide higher traction to the luxury van market throughout the forecast period.

Next generation autonomous vehicles are the chief trends gaining highest industry traction

Significant achievements have been witnessed across the industry with R&D regarding the autonomous driving future. Several leading manufacturers that include Volkswagen, Daimler, and General Motors among many other automotive industry participants are increasingly investing in the development of the state of the art technologies for applications in autonomous vehicles. For instance, in 2016, Volkswagen debuted its MicroBus, an electric powered autonomous luxury van concept, which was the upgraded version of the classic Volkswagen model and is expected to be in production from 2022. According to Coherent Market Insights analysis of AV and its future, the development is still in its nascent stage, and is expected to take at least two decades to become mainstream. However, associated development of vehicle to everything (V2X) communication is estimated to garner increasing adoptions during the forecast period.

Fleet operators accounted for the largest industry share in 2016, and are expected to dominate the luxury van market through the forecast period

Increasing number of business tours owing to vast expanse of multinational firms, the corporate employee transportation requirements, entertainment & media industry, and political VIPs are expected to be the major factors driving the vehicle demands by  fleet providers. Individual owners accounted for the significantly small percentage of overall industry share.

Asia Pacific is estimated to witness highest growth rate over the forecast period

Increasing international travel & tourism industry in Asia Pacific, presence of large number of electronic and IT industry participants, growing manufacturing activities are among the major factors that will contribute to the industry growth. China, India, Indonesia, Thailand, Taiwan, and Malaysia are among few of the major economies that are expected to garner high traction over the near future.

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Industry presence was largely characterized by the consolidated share of few major industry players, contributing to over 50% of the luxury van market share. Chief industry participants include General Motors Company (GM), Daimler, Volkswagen Group, Nissan Motor Company, Ford Motor, Becker Automotive Design, Hyundai Motor, Honda Motor, Thor Industries, Renault, and Toyota Motor. Requirement to establish a strong foothold and cater to the evolving demands of customers, has led to increasing focus of players on M&A and portfolio expansion. For instance, Chevrolet Chrysler’s Pacifica, Express Passenger, and Volkswagen’s Caravelle generation 6 are among the next generation models introduced in 2017. Similarly, other major OEMs that include Nissan and Mercedes-Benz are planning to introduce advanced models of their pre-existing product offerings.