Tissues are class of papers which can be unglazed, glazed, or creped. Tissue products show properties such as light weight, strength, softness and absorbency. Tissue products offers advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu, this in turn is driving growth of the tissue products market. Tissue products are gaining traction, owing to the demand for sanitation and hygiene products including tissue products used in food service and healthcare industry.
These enzymes are biodegradable and has no negative environmental impacts. However, increasing environmental concerns regarding excessive usage of paper products is restraining growth of the global tissue products market.
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Non-residential segments, which includes hotels, restaurants, healthcare facilities, educational institutions, commercial and businesses institutions, and public places has lucrative demand for tissue products.
Tissue Products Market Outlook
In 2016, North America was the largest tissue products market, owing to new product launches, technological innovations, and presence of major market players such as Kimberly-Clark Corporation and Procter & Gamble Co. among others. For instance, in September 2014, Kimberly-Clark Corporation launched Scott Naturals Tube-Free bath tissue in the U.S.
Asia Pacific is the fastest growing region in the global tissue products market, owing to increasing demand of tissue products from countries such as China and India.
Manufacturers operating in the global tissue products market adopt various strategies such as merger and acquisition, new product launches, and partnerships to retain their market position. For instance, in March 2017, Cascades Inc. launched Cascades Fluff and Tuff toilet papers and paper towels. In May 2017, Orchids Paper Products launched New Tackle paper towels, Clean Scents paper towels, orchids Trends Designer paper towels and Orchids Supreme bath tissue.
Key market players operating in the tissue products market include Essity AB, Kimberly-Clark Corporation, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc.
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