Aromatherapy Market Trends, Drivers, Strategies, Applications and Competitive Landscape Till 2026

Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. It’s also called as essential oil therapy, as essential oils are major components of aromatherapy. Aromatic essential oils help to improve the health of the body, mind, and spirit. It enhances both physical and emotional health.

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Aromatherapy is thought of as both an art and a science. Aromatherapy has numerous benefits some of them include management of pain, improve sleep quality, reduce stress, depression and anxiety, treat headaches and migraines, ease discomforts of labor, fight bacteria, virus or fungus, and boost immunity. Most popular essential oils of aromatherapy are eucalyptus, lavender, lemon, lemongrass, rosemary, geranium, chamomile, and tea tree oil.

Global Aromatherapy Market: Drivers

The aromatherapy market revenue is expected to witness significant growth, owing to its increasing adoption and wide range of application. Aromatherapy along with essential oils are used to combat the side effects of chemotherapy such as nausea, vomiting, anxiety, and depression. For instance, a study published in the journal Oncology Nurse Advisor in May 2018, stated that patients who had undergone brachytherapy – a treatment that delivers a targeted dose of radiation to tumors inside the body – experienced a 60 percent reduction in pain and a 20 percent reduction in anxiety after receiving essential oil aromatherapy and 30 minutes of foot reflexology therapy prior to their treatment sessions.

Furthermore, aromatherapy is widely used in skincare and beauty products, owing to increasing demand for herbal products, which contributes to aromatherapy market growth. For instance, according to studies published in National Center for Biotechnology Information (NCBI) in 2018, acne treatment cream with combination of 20% propolis, 3% tea tree oil, and 10% Aloe Vera reduces acne efficiently in 15-30 days, owing to antibacterial and antifungal effects of tea tree oil.

Global Aromatherapy Market: Restraints

Essential oils are only for topical use and inhalation use, essentials oils can be poisonous if swallowed or used improperly. Essential oils are very concentrated, they are always used in minimum amount and diluted with carrier oil. The aromatherapy market growth is hampered, owing to improper use, which shows side effects such as rashes, asthma attacks, headaches, allergic reactions, skin irritation, and nausea. An experimental study was conducted in Taipei Medical University in 2012, where 100 healthy people were exposed to a room, which contained tiny droplets of essential oil of bergamot infused in air for 2 hours. After 75 minutes, the condition of people began to deteriorate, the blood pressure, heart rate dropped and people started to feel sick.

According to International Fragrance Association (IFRA) 2017 report, some oils should be completely avoided due to their toxicity. IFRA has banned many essential oils such as almond (bitter), aniseed, boldo, calamus, camphor, cassia, horseradish, mugwort, mustard, pennyroyal, rue, sassafras, savin, tansy, thuja, wintergreen, and wormwood till date.

Global Aromatherapy Market: Regional Analysis

North America is expected to hold the dominant position in the aromatherapy market over the forecast period, owing to presence of major companies in the U.S., which include doTERRA International, Young Living Essential Oils, Frontier Natural Products Corporation, Rocky Mountain Oils, Mountain Rose Herbs, Edens Garden, and Plant Therapy.

Asia Pacific is anticipated to witness significant growth due to increasing demand for use of essential oils for treating burns, scars, and related infections. According to Asian Pacific Journal of Tropical Biomedicine 2015 reports, Eucalyptus and Lavender essential oils are widely used for soothing burns and helping prevent burns from becoming infected, owing to anti-microbial and anti-inflammatory property of the oils. It is also used to treat other skin problems such as cuts, lice, and insect bites.

Global Aromatherapy Market: Competitive Landscape

Key players operating in the global aromatherapy market include doTERRA International, Eden Garden, Young Living Essential Oils, Frontier Natural Products Corporation, Rocky Mountain Oils, Mountain Rose Herbs, Plant Therapy Inc., Thann-Oryza Co. Ltd., G Baldwin & Co., Ouwave Aroma Tech Co., Ltd., RyohinKeikaku Co. Ltd. (Muji), and Zija International, and Plant Therapy Essential Oils.

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